In this interview, I talk to Sorcha Kavanagh from the Conscious Cup Campaign. The Conscious Cup Campaign, was started in late 2016 by a group of concerned individuals who, inspired by similar initiatives of cafes and citizens around the world, are aiming to reduce and eventually eliminate single use cups in Ireland. They met through the Zero Waste Ireland Facebook Group, and now have the support of VOICE, an environmental charity with expertise in waste prevention initiatives and the Eastern Midlands Regional Waste Management Office. The central focus points of this campaign will be to encourage individuals to switch to reusable cup and to persuade coffee shops to; one, accept the reusable cups and two offer a reward to those customers, be it a monetary discount or extra loyalty points / stamps. Their campaign does not seek to encourage compostable cups as while compostable cups may be preferable to ordinary non-recyclable paper cups, composting is a very specific process which does not occur in landfill, where most of them end up as few cafes have compost bins. https://consciouscup.ie/