Indira Priyadarshini specialises in listening to digital story-telling platforms and devising appropriate story-telling strategies. Her research pursuits are in brand conversations and social media. Her current projects include: • everymum.ie - Ireland's largest and best-loved parenting community with a highly-engaged base of over 150,000 registered members.• Twitter strategies, performance analysis and posts• Pinterest and Instagram management• Article writingBeyond 2022: is a project that aims to unveil Ireland’s Virtual Record Treasury—a digital reconstruction of the Public Record Office of Ireland building and its collections on the centenary of the 1922 blaze.• Project Hashtag was the top trending hashtag during the launch day.• Project promotional activities were discussed as a case study for talk on ‘How to Promote your Research Project’ (HERA conference, Vienna).• Twitter campaigns, regular page management and performance analysis• Press release and WordPress website maintenance suggestionsThe Irish Journal of Gothic and Horror Studies: is a peer-reviewed, interdisciplinary, electronic publication dedicated to the study of Gothic and horror literature, film, new media and television.)• Wordpress website management including the brand elements and article management in the back-end• Twitter and Facebook pages- design and suggestions to improve the brand outlook• Creating and conducting surveys to understand the user-perspective https://www.linkedin.com/in/indira-priyadarshini-16403420/