My guest today is Finola Howard.   Finola has been listed as one of Ireland’s Top Women in Digital Marketing and her blog has been ranked one of the Top Ten Marketing Blogs in Ireland by Search Engine Journal.   She started to build a map of the entrepreneurial journey in 1996 when she was consulting. Over the years, Finola has worked with thousands of businesses and has seen the patterns in how they behave, when they fall, why they fall and how they pick themselves up again.  Most importantly, she has also seen what makes them succeed.   An Integrated Marketing Approach is a cornerstone of how Finola works, blending the traditional with the non-traditional, the thinking with the doing, and the offline with the digital    Her philosophy is that if someone’s been there before, there’s got to be a map.   Imagine a map that updates and stays relevant so when you go off course you can find your way back again. This is what How Great Marketing Works is about.   https://www.finolahoward.com