My guest today is Paula Rizzo.   As a best-selling author and Emmy-award winning television producer for nearly 20 years, Paula has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra.   Today, she works with experts, authors, and entrepreneurs on how to position themselves for media (traditional as well as blogs and podcasts), build their lists, and engage customers and fans for their brands, books and businesses.   Paula is also the co-creator of Lights Camera Expert  – an online course geared towards helping entrepreneurs, authors and experts get media attention.   In addition, Paula has created the productivity site ListProducer.com and is the best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and made it on Oprah.com's list of “Self Help Books That Actually Help.”