In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions.  Tune in to learn how to strategically use data to attract target event attendees, personalize outreach, get internal buy-in, and more. In case you missed it, check out the first half of Camille and Alex's conversation in the previous episode: Using Data to Build an Event Strategy That Gets Results with Alex Reynolds (Part One).  Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Get to know Vendelux: https://vendelux.com/ Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows