In this episode of the Modern Financial Advisor podcast, Mike Langford interviews Pete Krull, CEO of Earth Equity Advisors, about sustainable investing. They discuss the importance of sustainable investing for financial advisors and their clients, debunk common myths about sustainable investing, and explore the growth opportunities in the field. Pete and Mike also touch on the role of ESG metrics, the future of the insurance industry in the face of climate change, and the increasing demand for sustainable investing among different generations. Resources Mentioned In This Episode: Earth Equity AdvisorsPete Krull on LinkedInCross Country Race in EV Pickup Trucks - Out of Spec YouTube and Out of Spec Podcast Green Sage Sustainability Portfolio Morgan Stanley Sustainable Signals Report Dollars and Change Podcast and YouTube ChannelBook - Cradle to Cradle DEI Episode of The Modern Financial Advisor Podcast with Laura Gregg Chapters 00:00 The Role of Sustainable Investing for Financial Advisors 03:47 Debunking Myths About Sustainable Investing 12:23 The Future of the Insurance Industry in the Face of Climate Change 25:01 The Increasing Demand for Sustainable Investing Among Different Generations 29:16 Engaging with Clients and Prospects on Sustainable Investing 30:10 Meeting the Needs of Next Gen Investors 32:07 The Growth of Electric Vehicles and Charging Infrastructure 35:19 The Role of Real Estate in Sustainable Investing 43:30 Considering Climate Readiness in Retirement Planning 51:18 Connecting with Influencers in Sustainable Investing