EP 16 | The Python People Podcast - Maddie Armitage - Living in a Cookieless World
Description
➡️➡️➡️NEW EPISODE - The Python People Podcast with Maddie Armitage, Chief Data & Digital Product Officer for Dentsu International.
This week, I had the pleasure of speaking with the downright lovely and inspirational Maddie Armitage about the future of marketing as we head in to a world of more stringent privacy policy and legislation. And the role that technology and data will play in shaping customer experience within marketing.
In this episode, Maddie and I discuss:
✅ What legislation and privacy policies now exist for the marketing sector?
✅ How marketing agencies can still provide a targeted and tailored experience for their customers?
✅ How consumers feel about how their data is currently used?
✅ What role will technology play in shaping customer experience?
✅ What the future of digital marketing will look like?
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