Does authorship matter if you are a business leader? Should writing a book become the norm if you want to increase your influence and impact? While it may not be for everyone, writing a book can strengthen your brand and leave a lasting impression. A book can become a strategic platform and tool for sharing your experiences and for articulating your philosophy and methodology around pressing topics such as leadership, technology, management and culture. Author, marketing specialist and book coach, Kimberly Day shares how she helps leaders grasp the importance and success that can come as a result of producing a book.  What are additional advantages or reasons why leaders write a book? Kim stated that you should also consider the impact, “Your book is designed for information; your program, product or service is designed for transformation.” Be mindful and intentional with your book.  Additional benefits could include: Establish credibility and position yourself as a trusted advisor. Become a lead generator, filling the funnel and shortening the sales cycle. Culture ambassador. Leaving a legacy. Could this be time to write your book? To learn more about Kim, visit her social media platforms through the handle therealkimday --- more --- If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you. Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs. Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”. Support and Follow us: YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6g Instagram: @twinstalkitup Instagram: @dsbleadershipgroup Twitter: @dsbleadership LinkedIn: linkedin.com/company/twins-talk-it-up/ LinkedIn: linkedin.com/company/dsbleadershipgroup/ Facebook: facebook.com/TwinsTalkitUp Facebook: facebook.com/dsbleadership/ Website: dsbleadershipgroup.com/TwinsTalkitUp