84 | How can CMOs extract maximum value from their data?
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Description
This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on:
- The challenges of being a CDO
- How he really wishes tech marketing and sales would approach a CDO
- The importance of democratising data across your business
- Where CMOs should start the get the most out of their data
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