This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable framework for Generative AI initiatives. We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Foundry to go into some of the key discussion points including: - A review of the general feeling around AI in B2B marketing - How AI is changing content creation and consumption - A run-through of the Open AI saga with Sam Altman