This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects.  This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team.  Yeah, we weren't joking. This is a real insight into the clever ways AI can be adopted. And if that weren't enough, we also touch on: The biggest mistakes execs make when introducing new techWhy marketers should nurture their data-driven mindsetSee the AI research mentioned by Beth here: https://www.salesforce.com/news/stories/generative-ai-statistics/#:~:text=39%25%20of%20marketers%20don%27t,yet%20provide%20generative%20AI%20training. Tune in now, wherever you get your podcasts.