109 | From CPG to B2B: Exploring the modern marketing landscape
Listen now
Description
Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week.
Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B and the key learnings she's made along the way.
Frankly, this is a fascinating conversation, touching on so many essential lessons for aspiring CMOs including:
Marketing's new role within the broader organisationHow to lead from the front and back of an organisation Justifying brand investment in B2B Tune in now, wherever you get your podcasts:
More Episodes
Have a great point of view to add? Send us a text with your thoughts!Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM...
Published 06/19/24
Published 06/19/24
Have a great point of view to add? Send us a text with your thoughts!On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic...
Published 06/05/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
