If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman.   This conversation dives into how you can make the most of your online ecosystems, and how you can use trust signals to grow brand affinity.   We cover topics including: • Why building trust signals is as good for your business as it is for Google • The impact that brand perception and trust signals have on marketing ROI • Focusing on engagement metrics is more important than ever before  Listen now, wherever you get your podcasts.