It's one of the eternal challenges in business, knowing what customers will do next. Will they buy more? Are their tastes changing? How will they accept your new offerings? Are they upset with your customer service? Will they jump to your competitor? Predictive analytics help managers to better understand their customers, how a business can keep customers coming back for more, and what that more might be. Whether you work only with past transactional data or tap into big data and social media activity, predictive analytics technologies can provide insight into future customer activity and what it takes to keep those customers happy. Lalit Dhingra, president of global IT services firm NIIT Technologies, joins All Analytics Radio at 2 pm on Tuesday, June 28, to discuss trends in the successful use of predictive analytics and what the concept can do for a business. He will explain how predictive analytics can deepen business’ understanding of "value" from the customer's point of view, and how predictive analytics can optimize the customer relationship, whether that means retaining a customer who is at risk of shifting to a competitor or providing loyal customers with the products, services, and features that even they may not yet know that they want. This interview will help analytics professionals, marketers, and C-level executives understand why they need to employ predictive analytics and how they can learn how the concept is already leading to success with many organizations.