Flat-Club is the world’s largest network of alumni & students of top universities looking for short term accommodation. Flat-Club is helping hosts and guests find people they trust within their existing social networks so hosts can generate extra income while away, and guests save up to 80% of hotel prices. Launched in November 2010, Flat-Club quickly grew within a year from 5 flats in London to 2,000 flats worldwide and is already generating revenues. Flat-Club is a proud member of the London Business School Incubator and has a team of 12 from 10 nationalities. The consultancy team undertook a marketing strategy project to help Flat-Club’s executive management decide about the next phases for growing Flat-Club. Working closely with the CEO the team looked for the reasons that made Flat-Club successful in its first year, and how to replicate the success in another niche market. Flat-Club article: Another great day (or rather, night) for Flat-Club & UCL students to take home an award!