It's the "UK Matters in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space. In today's episode 22, "App and Tech Overwhelm - the Lure of Software Vendors" with special guest Lucy Cohen, founder of innovative UK accounting firm Mazuma. https://www.linkedin.com/in/lucycohen You can also watch this on youtube here: https://youtu.be/IB8K0raG_HY Key takeaways from this episode include: ✔ what makes choosing the right apps and technology for your accounting firm so difficult and overwhelming ✔ the games software and tech vendors play in attracting accountants to their products and services ✔ the power of intent and strategy accountants need to find the right tech solutions to their key problems ✔ shout out to "When Accounting Firms Put Tech Before Their Clients" with Will Farnell https://bit.ly/3Wf8HI7 or on youtube: https://youtu.be/LROntp0DUCA ✔ the fallacy of accountants thinking you need new technology when their current stack might already do the job ✔ great ways accountants can say a polite 'no' to pushy or persuasive tech or software vendors Thanks to our sponsors Practice Win - the App that brings carefully curated content to the Accounting Profession https://practicewin.co.uk/ ◣━━━━━━━━━━━━━━━━━━━━◢ 5 great shows in the Accounting Influencers Podcast Network: ❶ Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows. ❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations. ❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world. ❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them. ❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews. All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening! Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube https://www.instagram.com/accinfluencers https://twitter.com/accinfluencers https://www.facebook.com/accountinginfluencer