Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His Emissary, subtitled The Divided Brain and the Making of the Western World. His work formed the basis of Orlando Wood's books on advertising, Lemon and Look Out. Timestamps 00:00 - Intro01:09 - Iain McGilchrist background06:05 - Hasn’t the myth of the right and left brain been debunked12:48 - The changes in society based on right...

In this episode I'm joined by Tass Tsitsopoulos, Strategy Director, and Brandon Pracht, Managing Director for the McDonald's global advertising team at Wieden+Kennedy. I catch up with them to find out how they brought McDonald's swagger back with some of their most memorable and effective work in recent years, including the "Famous Orders" and "As Featured In" campaigns. Timestamps00:00 - Intro00:56 - The difference between UK and US agencies03:15 - How did Brandon get into advertising04:52 -...

Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal’s Advertising and Partnerships division shows up in the marketplace, leading creative executions that span Upfronts and industry-first events.  He oversees the entire Marketing and Content Partnerships group, comprising the division’s Commerce, Content and Talent Partnerships, Creative, Marketing, Strategic Initiatives, and Trade Marketing...

One thing we don't talk enough about on the Uncensored CMO is B2B. Specifically, B2B companies that are investing in their brand. One such company is Salesforce, who are a true force in the B2B tech world. I caught up with their EVP of Brand Marketing, Colin Fleming, a former Red Bull Racing driver, who gave us an insight into why their brand marketing has been so effective. From Super Bowl ads and partnering with Matthew McConaughey, to building recognisable brand characters and even...

Tash Courtenay Smith is a serial entrepreneur, renowned digital marketing expert, and best-selling author. Starting out as a journalist for the Daily Mail, Tash went on to found Talk to The Press, the Notting Hill Shopping Bag Company, Luminositie and now runs Bolt Digital. Tash also runs D2C Live, an event bringing together the best minds in Direct-To-Consumer. This conversation with a true entrepreneur covers topics such as the state of D2C, building a personal brand and inspiring the next...

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the year, Mark's most popular articles and why he thinks the US is lagging behind the rest of the world. Watch Cadbury GarageTimestamps:00:00 - Intro00:31 - What’s going on in marketing in 2023?02:19 - Why US marketers are off the pace05:10 - Ehrenberg Bass and academic literature06:53 - Mark’s...

Julia Goldin is the Global Chief Marketing and Product Officer for the world's no. 1 toy brand, LEGO. Prior to joining the LEGO Gin 2014, Julia was Global CMO at Revlon. She also had a 13-year career with Coca-Cola, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan. Timestamps00:00 - Intro00:53 - Julia’s background01:57 - How did Julia become a CMO?04:46 - What’s the secret...

Tom Goodwin is back for our first ever live event in London. As uncensored as ever, we cover all things digital transformation to the biggest myths in marketing, this time with some thought provoking questions from a live studio audience. Timestamps:00:00 - Start01:06 - Tom’s background03:21 - Why Tom kept getting fired05:08 - What technology will change our lives?08:34 - We don’t care about consumers10:21 - What opportunites are there?12:45 - Things that aren’t changing16:52 - Jingles18:02 -...

For a very special edition of the podcast (episode 100!) I'm joined by a very special guest, Rob Mayhew, TikTok sensation and Creative Director at Gravity Road. Rob's witty commentary on the industry comes in the form of his hugely entertaining short-form videos, which often go viral on TikTok and on LinkedIn. Having found himself between jobs during COVID, Rob dug into his comedy roots and started posting up to 8 videos a day on TikTok which have grown in popularity exponentially over the...

Advertising legend Sir John Hegarty returns to the podcast to discuss why he created a course focused on the business of creativity. If you've listened to the podcast before you'll know how important I think creativity is to drive business results, and so when Sir John announced he was creating this course, I had to get him back on the podcast to discuss. Learn more about the course here. About Sir John HegartyHe was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He...

Marketing waste is one of the biggest issues facing our industry. So when marketing legends Peter Field and Adam Morgan reached out to me to talk about their new work on the impact of dull advertising on brands, I immediately got them on the podcast. In this fascinating episode we discuss why you really can’t afford to bore your audience with your ads anymore. What have Adam and Peter learnt over 40 years about the actual cost of dull marketing to businesses, to brands and even to your...

How do you create a brand in a sub-category where only a handful of major brands operate a product line, from scratch, having never worked in the industry before? Well, Luke Boase did exactly that when he founded Lucky Saint, the worlds first alcohol free only brand. From finding a brewing partner to create an enjoyable alcohol free beer, raising money from investors to almost losing the business during COVID, this episode has it all. Timestamps: 00:00 - Intro01:23 - Life before Lucky Saint...

Long time returning guest Orlando Wood is back in the hot seat, talking all things advertising. We look back on his two IPA bestselling books, Lemon and Look Out, to discuss how the two sides of the brain attend to the world differently and how this impacts advertising both on TV and digital. We also discuss some of Orlando's favourite recent adverts and why he likes them. Timestamps: 00:00 - Intro01:32 - Who is Orlando Wood02:50 - Orlando’s latest work03:54 - Is Orlando only talking about...

Emily Kraftman is the Managing Director for UK & Europe for a brand who are disrupting a category no one else thought to, toilet paper. That brand is, of course, Who Gives A Crap. Their quirky nature, fun packaging and strong stance on sustainability are helping them make a dent in a big-brand dominated category. Emily has had quite the career, starting out working on Stella Artois, before leaving the corporate life to join a young Deliveroo to head up their "Rider Marketing" division....

The return of Uncensored CMO podcast legend Tom Goodwin. In this final flourishing episode recorded from Cannes Lions Festival of Creativity, in what has become our annual chinwag, we riff on everything from how advertising thinking can build big businesses to why marketeers invest in celebrities, despite the data not backing the value equation. What would our ideal Cannes festival look like? What would we do differently next year…. and where? And why we want to bring back the Tango...

Nils Leonard is returning to the Uncensored CMO podcast after selling his agency, Uncommon to Havas. We discuss what's next, why he feels it's an investment not an acquisition, what AI means for creativity, culture and more. Timestamps00:00:00 - Intro00:01:11 - Selling Uncommon to Havas00:02:10 - What does partnering with Havas allow them to do?00:08:22 - How did the team react?00:09:50 - Expanding to the US00:12:22 - What’s changing?00:14:42 - Part 2: What’s new with Uncommon?00:16:33 -...

In this episode, I am talking to one of the titans of our industry, someone who I think has had a bigger impact on our industry than perhaps anybody else. He is Sir Martin Sorrell founder of WPP, the biggest holding company in the world. He has since gone on to set up S4 capital, so now finds himself in the challenger position rather than the dominant player. I wanted to talk to Sir Martin about what he sees as the biggest challenges facing our industry today and what are the disruptions...

In a special live from MAD//Fest edition of Uncensored CMO, I'm joined by some of the country's top CMO's on a panel about riding the storm in retail. Very’s Jessica Myers, Alex Rogerson from Morrisons, Adam Zavalis (formerly Aldi) and Pete Markey from Boots join me on the panel. But, ladies and gentlemen, there is more! This is a double header of Uncensored CMO, as I also caught up with some people live on the floor at MAD//Fest, including Heineken CMO Michael Gillane and revealing some new...

In a career that's spanned selling Tea to the British as Marketing Director at Twinings, to now CMO at the largest e-commerce business in Latin America, Sean Summers knows a thing or two about marketing (at all levels). I catch up with him at Cannes to discuss his career, what it's like scaling a business from $300m to $10b in revenue and what he thinks of the latest trends like AI. Timestamps 00:00 - Intro01:04 - Why is Sean in Cannes?02:25 - What creates an award winning campaign?03:21 -...

Allessandra Bellini is the Chief Customer Officer at Tesco, the largest supermarket in the UK. Previously she's held roles at agencies, before 21 years at Unilever rising up through the ranks to some very senior positions. Tesco are a huge household brand to represent in the UK, and Allessandra and her team have created some exceptional work over the years, including the well received "Food Love Stories" campaign. We talk all about those campaigns, how they scored on the System1 database and...

Tom Rainsford has been named as one of the Top 50 creative minds in the country.  After a surprising start to his career (that still stands him in great creative stead even now), Tom has grown a challenger brand into a household name and now leads the Marketing at one of the coolest brands on the planet – Beavertown Brewery. What does Tom see as the magic ingredients for successful brand growth, why does he believe culture and fact-based emotion are they key and how is he going to top his...

Live from Cannes, third time returning guest Rory Sutherland gives us his views on just how good this year’s Festival of Creativity is, what should be awarded, AI vs AI, what we should be looking for as marketeers in current trends and the value that behavioural science brings to creativity. He also talks about what he is looking forward to on the road to another great festival – Madfest, and why he is doing his Mad Masters course. What we covered in this episode: Why Rory thinks this Cannes...

In this episode I'm joined by three more effectiveness titans in my Cannes special coverage. Karen Nelson-Field, Rob Brittain and fan favourite Orlando Wood join me to talk about the triple opportunity of attention.

Following on from the IPA EffWorks and WARC session on the Terrace Stage in Cannes, I speak to effectiveness legends, Les Binet, Grace Kite and Tom roach to outline the big shifts in advertising effectiveness in the digital era, suggesting that we’re leaving the trough of disillusionment and moving onto the plateau of productivity. Register for the IPA webinar: https://ipa.co.uk/events-listing/the-3rd-age-of-effectiveness Digital once promised so much in terms of effectiveness, efficiency,...

Lex Bradshaw-Zanger is the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa Region. Prior to this role, Lex was the CMO for the UK & Ireland, held roles in the Western Europe Zone and was Chief Digital Officer for the L’Oréal Middle East and Africa Region. Prior to L’Oréal, Lex was with McDonald’s and Facebook. He is a recovered ad-man having spent over 10 years in the agency world, with both WPP and Publicis – his last role was Regional...