What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)? In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next. Key Episode Moments: Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand The Gelato Messina story - early days and things falling into place Vertical integration and buying a dairy farm Redefining customer experience at every level Pushing the limits of brand stretch and collaboration Embracing creativity and innovation in product development The importance of balancing a good product with a great experience Building a winning culture for employees Addressing competition and imitation in the market Plans for international expansion and regional growth Proactive community engagement and customer service focus to build brand advocates Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.