Meet the Aussie brand that’s made toilet paper cool. We talk with Who Gives A Crap’s founder and CEO, Simon Griffiths, on all things toilets and toilet paper.  Tune in and hear Simon talk about building the brand and their mission, how he crowd-funded their launch (including sitting on a toilet, on live stream, for two days), why they chose not to set the company up as a not-for-profit, and why they’re so focused on the customer experience, after all, isn’t it just toilet paper?