Before your customers can know what your brand stands for, it’s critical to have a deep understanding of who you are first. In Part 2 of our Burning Question series on Uncooked, I continue to explore with fellow marketers how brands can become more human. Listen in as marketers of all kinds reveal their thoughts on the importance of brand purpose as a business strategy  and why the new definition of service is to become equals with your consumer. There’s no better time than right now, to examine these important issues.