In today’s episode of Uncooked, we’re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research “gleefully violates the norms of traditional research,” why Grovemade relied on intuition and inspiration, becoming an overnight success, and how Benedetto Guitars is continuing a legacy founded on craftsmanship and fan loyalty.