On today’s episode of Uncooked, I’m continuing my conversation with Howard Paul President and CEO of Benedetto Guitars and exploring how the brand has focused on leading initiatives within the music community to support the values of the company, building a legacy of education and trust. Listen is as we discuss how to music educators are really marketing influencers, who actually buys a Benedetto, and the why the best way to market a specialized product is to be part of a community.