Uncovering Aha! | Data-Savvy Brand Strategy
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Now is the time to rethink and reinvent what the future looks like for retail, whatever brand or business you're part of, and incorporate those ideas into your goals for 2021. In our final podcast of the 2020, Kristin and Joe discuss the biggest "aha" moments uncovered in the past holiday retail...
Published 12/16/20
Combine the traditional scramble for loyalty during and proceeding the holiday season with the fact that 75% of shoppers have tried a new product this year, and it makes for an exceptionally top of mind topic for C-suite executives and marketers. Kristin Demel, retail strategy director talks...
Published 12/08/20
Retailers and brands must consider Black Friday ethics in the midst of the 2020 holiday shopping season. Safety is obviously top of mind, as is the financial situation many shoppers are in, due to the pandemic, which creates many challenges and ethical issues to address. In this episode, Kristin...
Published 11/20/20