Our guest is entrepreneur, muralist, and designer Jay Byrnes. In 2010, he founded Fourth is King, a Chicago-based streetwear brand. In 2003, he founded his studio Adapt Studio, where he collaborated with companies such as Avondale Type, Chicago Athetlic Hotel, the Museum of Science and Industry, Google, and Nature Valley. Most recently, he’s the Director of Brand at MNML, described as a product development and brand incubation agency. In this episode, Byrnes speaks with hosts  Christian Solorzano and Jaime Cisneros about starting projects from scratch, building design culture, AI, and more. Music by the band Eighties Slang.