Our guest is Bud Rodecker, Design Director and Partner at the Chicago-based studio Span. In this episode, Bud shares with host ⁠⁠⁠⁠⁠⁠Christian Solorzano⁠⁠⁠⁠⁠⁠ his approach to finding inspiration in unexpected places and dives deep into his approach to the creative process and the importance that he places on research through the method of keeping ongoing archives of experiments and references. He also tells us the story of how a pirated copy of Photoshop given to him by his brother was the catalyst that kicked off his graphic design passion as a teenager. Bud shares his definition of what excellence in graphic design looks like, going into detail and breaking down typography, color, and effective visual communication. He speaks about what makes Chicago unique in contrast to other major cities and shares his perspective on Span’s commitment to being environmentally conscious and the ways in which, through their work, they are engaged with organizations and clients that are agents of change, not just locally but globally. Music by the band ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Eighties Slang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.