In today's global and digital marketplace, many retailers have gone from analyzing weekly data from their brick and mortar stores to monitoring real-time metrics from their websites - and the difference between a quick churn and a customer for life often rests on a brand's ability to have what that consumer wants, in stock, when they want it. In this episode of Tech Talks, EDITED's Senior Vice President of Retail Science, Michael Ross, and President/Chief Strategy Officer, John Squire, join host Grace Hill to discuss retail's new reality when it comes to retention and how AI and analytics have shifted the goal of savvy retailers from thinking of product as their most important asset to that of their customers themselves.