I Love Lucy: Boston Proper's Sheryl Clark Defines Over 40's Fashion
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Description
For a brand whose customers prefer to keep Boston Proper to themselves in order to be the best dressed at any occasion, the company prides itself on knowing everything about their ideal consumer profile, who they call "Lucy."
In this episode of Inside Retail, Grace sits down with President & CEO Sheryl Clark to discuss how important Lucy is to the brand's decision making process and how it's helped propel the company to $100M in revenue.
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