Clothes: if it’s cheap, then it’s poor quality and unsustainable, but if it’s the opposite, then it’s too expensive – is there a world where our clothing can be sustainable AND affordable? In this episode, Grace Hill sits down with a leader in this space: Lenzing Group’s Senior Commercial Director, Johannes Stefan. Johannes and Grace discuss how retailers can make choices that align with customers' desire for both affordability and sustainability, the challenges of scaling plant-based fabrics, and the dilemmas facing retailers over cost and quality in a world where profit margin is scrutinized more than ever! For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.