United Baristas explores why increasing coffee cup prices is necessary with current rising costs. And explains how to successfully implement a price rise in your coffee shop. We refer to several previous articles in this audio article. You can read them on United Baristas: One Size Doesn’t Fit All - on segmenting coffee businesses by size and focusInsights from the Iron Triangle - exploring why coffee shops can only pick two of fast, quality and cheap United Baristas also explained to baristas earlier in the year that they should support price increases. You can read the article here and find the original audio article in our feed. There are more articles on pricing as part of our Coffee Shop Viability series. See acast.com/privacy for privacy and opt-out information.