Your customers aren't product managers, but their feedback drives your product decisions. As you gather their valuable feedback and prioritize their requests, it's important to understand the “why” behind them. Join Samantha and her guest, Matt Found, CEO of  UserVoice, as they discuss the importance of gathering customer feedback from multiple sources for product management, and be able to answer the question of WHY customers ask for product enhancements, versus simply requesting feature upgrades.