Becoming an author and publishing a book can be very fulfilling and it can be an excellent addition to your content strategy. But, it's important to identify why you're writing it; are you growing your business, leaving a legacy, or using it as a lead generation tool? Join Samantha and her guest, Alinka Rutkowska, CEO of Leaders Press, as they discuss the process of book writing and the importance of  identifying the right size, scope and market place for a book to be a successful marketing tool.