Closing Direct Mail & Event Gaps by Creating Personal Moments Remotely w/Greg Segall
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Description
Direct mail marketing strategies are shifting as many customers and prospects are working from home due to COVID-19. Join Samantha and her guest Greg Segall, CEO at Alyce, as they discuss in detail how personal gifting can shift your direct mail strategy to a personal and relatable marketing effort, and what are best practices to reach customers while respecting their privacy and personal data.
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