Marketing ads and communications should always be designed to serve our audience.  But how do we adjust the tone of our messaging with so many issues going on in our world today? Join Samantha and her guest Kwame DeRoche, Executive Director of KwamWrites Creative, as they discuss the importance of honing our messaging to be more thoughtful, considerate, and empathetic to the needs of our customers in times of crisis, and to remember that our best work happens when we engage multiple kinds of thinkers within our organizations.