Marketing and social movements have collided like never before. How do we pivot our marketing strategies amongst these global narratives in a way that is genuine and authentic, and not be seen as pandering or offering empty promises? Join Samantha and her guest Katie Martell, Author of “Trust Me, B2B”, and soon-to-be-released documentary, “Pandermonium”, as they dive into the benefits and risks of performative allyship and what organizations must do to successfully align with social movements.