In order to adapt our marketing strategies and messaging faster and more cleanly, the foundation of our world view needs to be solid.  Marketing that's rooted in our strengths will deliver messages that will resonate for the long-term. Join Samantha and her guest Tamsen Webster, Founder and Chief Message Strategist at Find the Red Thread, as they discuss the importance of defining your red thread and how it will allow you to put anything new thrown at your business and put it in context of your strengths.