What I Believe About Marketing   I began studying training back in 1997.     I opened my business officially in 2007.     In 2007, I began studying marketing.     To the point that I have probably invested more time, energy and money learning marketing than I have training or nutrition.     It’s a passion of mine, because of how much psychology is involved.     Seriously, I read a good sales letter like most guys look at porn or IG models.  I get jacked about reading good sales...

25 plus years ago, I fell in love with strength training.     Even at that point, I was on a never ending quest to learn the true ‘Secrets’ of strength.     And if I’ve learned one thing, it’s that there are no secrets.     There’s a better way to do things, an optimal way, especially if your goal is to have your strength and fitness carry over to everyday life, and why wouldn’t that be your goal?  Unless you were a professional bodybuilder.     In today’s podcast, I give you the...

A couple of weeks ago, I spent a half day with my long-time Coach, Vince.  Vince has been Coaching me for over a decade.     It’s rare to have a Coaching relationship that lasts that long, but he always gives me insight and stuff to reflect upon.     Anyhow, one of the things that we were going over was how to best utilize my days.  I have 4 businesses in addition to the most important duty of being Father and Husband.     People often ask me how I manage, so in this episode I go over...

About a year ago, I set the goal to run my first marathon.     The jury is out if it’s a one and done.  I know better than to make that decision while in a state of euphoria and fatigue.  For now, I am just being.     In today’s episode of ULYIS, I go over the lessons learned and the stories made from training for my first marathon to competing in my first marathon.     I am sure you will find something useful in here.     And, if you leave a review (help a brother out:)), and let me...

I remember watching the movie, Cop Land, back in the day.  I took an interest because I am a big Stallone fan and it was really the first time I had heard of an actor intentionally packing on fat for a role.    With that in mind, I thought it would be fun to let you in on how I would get yourself or myself ready for a role of being a fat guy and also getting in tip top shape, under a deadline.     There’s many lessons in this episode, so take notes and apply what is relevant and...

While on my 13 mile run last week, I stopped for a few walking breaks and on those breaks I decided to record what was on my mind.     I always find it cool and interesting to record while my mind is in an altered state, such as right after or during an intense workout or while driving and my mind is occupied.     In this episode, I speak about specific adaptations to imposed demands, when it comes to training, Shoegate and the Ron DeSantis controversy over his actual height and more in...

We first ran Ripped Dads back in 2014.  I remember being so pumped to get so many dads out for the program.     It proved to be a LIFE changer from the outset.     And since that time, my perspective has grown a lot, being a father myself.     In today’s episode, I lay out the new curriculum that I’ve put together for the Ripped Dads weekly lesson.     These areas are essential in my opinion if you want to become a better man, a fantastic father, a Ripped Dad.   P.S. - Men, to get a...

As I was sitting in the sauna last week, a few thoughts popped into my head.     The thoughts led to a brief conversation in my head.     Which led to me sitting down and recording a podcast for you.  All within the span of 30 minutes.  That is just an example of thinking differently that you can access at anytime.     In this particular episode, I give a few examples from my own life of thinking differently including opening up despite COVID lockdowns, publicly, to national news;...

Last week, I sat down for my second interview and podcast with famous TV personality and superwoman, Barb Majeski.     The first time we did it over Zoom, which was cool.  I felt elevated and I knew that I could learn a lot from Barb.     This time, being in her presence, she is a beast!     Her mindset about achievement and success is world class.  She doesn’t have everything she wants ‘YET’.  Key word here.     We talk about the mindset of flying first class and also flying on your...

In today’s episode of the ULYIS podcast, I have some questions for you men out there.   How often are you telling your son or daughter that you love them and that you are proud of them? Do you carve out specific time for them? Did you father ever tell you that he loved you and was proud of you? What does it mean to be a man and father? This is stuff that has been on my mind and I believe it will help all you men out there.   And of course, I mix in a little conspiracy theory.    

Two weeks ago, we took a road trip up to Connecticut to give our first seminar on a national circuit.     Who’s we?  Me, my great friend BK from Chicago and the Turkish Ok, one of the masterminds behind the up and coming media company, Has Media.     Well, you can’t let a good opportunity go to waste and I believe in leveraging my time, so we decided to record an episode of ULYIS on the drive up there.     We chat about many things in this off the cuff, behind the scenes conversation,...

I cannot tell you how many times in the past few years, while having casual conversations, people have said to me, ‘This can’t be real’.     What were they referring to?   Worldly events.     Stuff that people are usually oblivious to, but that my endlessly curious mind cannot help but research and explore.     Reality is indeed often stranger than fiction.     In today’s episode, I talk about corrupt politicians and what that means for you, real life Terminator robots, Elon Musk's...

As you read this, I am on the way up to Connecticut or shortly will be to give the first seminar in a series on a speaking tour my great friend Brandon and I will be doing this year.     And no doubt, I am listening to a replay of a recent podcast I did with two of the world’s greatest fighters, Mickey Gall of the UFC and future UFC champ, LJ Reboli.     We went over the mindset of a gladiator, training, success and they even hit me with some well thought out questions.  Pretty cool when...

A couple of weeks ago, one of my great friends, Brandon Kelly, was in town for a few days to hang with us.     We took full advantage of our time together which meant a brutally hard Monday morning workout with a bunch of the guys, followed by a podcast with the two of us and another friend, Jake, from Louisiana who was in town for a Navy SEAL event.     We chatted it up about LIFE, success, focus, drugs and so much more.     If you take a listen you will hear my explanation of how...

A couple of weeks ago, we traveled up to Connecticut for a workout and podcast with Steve Oroscoe.     Steve and I connected by chance.  Someone tagged me and the Liver King in one of his posts, which was about fasting, so I decided to say hi and shoot him a message.     One thing led to another and we set a date to catch a workout and shoot some film and record a killer podcast.     Nothing happens unless you make it happen, remember that.     Anyhow, in this episode, Steve and I...

Back in 1998, I read a book that I got by mail order from a magazine, that shaped my foundation for my training philosophy.     At the time, I was still in high school, just entering my senior year.     And I had a vision of becoming the strongest bodybuilder I could become.     I left no stone unturned.     Anyone can slap together some exercises.  That doesn’t necessarily constitute a solid training program.     What I always want to know is: what’s the creator's philosophy behind...

Back in 2014, I was lucky enough to go to a Dax Moy seminar on Mind Mapping, which ultimately transformed my life.     Have you ever had a philosophy, theory or idea but couldn’t quite formulate it into something coherent, even though you knew it to be true?  Well, that’s what Dax did for me when it came to Mind Map.   In this episode, we go deep on the real purpose of goal setting and I believe once you listen to this, you will never look at goal setting the same  way again and you will...

A week ago, I was on day 3 of a 4 day fast to bring in my new year.     The past few years, I have made it a ritual to fast until my birthday, do a brutally hard training session on my birthday and go deep into my mind the night prior with the help of Magic Mushrooms.     Why in the world would someone do this?   I thought you were supposed to take it easy on your birthday?   In today’s episode, I explain my thought process behind why I do this, I explain my insights and key takeaways...

People ask me about mindset far more than anything else.     And truth be told, mindset is my forte.     In fact, the main reason I utilize my fasting protocols is for the mind and spirit.     In this episode, I cover 3 keys that anyone can do to transform their mindset.   By the way, negative thoughts are completely normal and common, but it doesn’t mean we have to settle for them.     Take a listen and apply what I share here.  But, be warned, there is work involved!  

A month or so ago I decided to start talking once in a while about worldly events, topics that I am well versed in and study daily.     I am endlessly curious about all this stuff.     Now, if you are only listening to the MSM, this stuff will all be new to you and might even highly offend you.     If you are easily offended, then you best not listen, or you can and you can vehemently disagree with me.  But I’ll still be your friend:)   In this episode, I talk about: UFOs, Bronny...

Steve Parente, long time friend and client, is about to open his 16th Physical Therapy location.     That’s incredible, I don’t care who you are!   I can’t even imagine opening 16 gyms.     And this has been done in an environment in which the big boy corporations have pretty much wiped out all the smaller mom and pop shops.     When I first met Steve, he was in need of an energy boost.  At first, he rejected the Panda method, thinking it was a bit crazy.   Now, he has a group of...

2 weekends ago, I attempted and successfully completed the Army Ranger Challenge.     It was 12 miles in under 3 hours with 40 pounds on my back.     Why in the world would someone do this voluntarily, without a sanctioned event?   Because, I said I would and because I have to constantly see if ‘I have what it takes’.     In today’s episode of ULYIS, I go over the ins and outs of my adventure, my mindset, how my body held up and the self talk I played in my mind as I took step after...

Not to toot my own horn, but I am going to.   I am excellent at seeing patterns long before most people.   I saw right through the Covid lies, literally, before it even officially began.   And nearly every prediction I have made about stuff going on around the world since then has come true.  Devon and my brothers would confirm this for you.   So, in today's episode, I give you a sneak peak into my brain with what is happening and what I believe will happen next.   I normally don't talk...

In this episode, I had the distinct honor and pleasure of chatting with Barbara Majeski, TV personality and CEO/Founder of the More Life Collective.     Barn drops so much wisdom in this episode that I had to call Devon right after to tell her how excited I was.  Barb simply ‘gets it’.     You will hear how Barb overcame a devastating divorce and stage 3 cancer in the same year, which propelled her to chasing her childhood dream of becoming a TV personality.     Surviving cancer made...