Richard Gillis, Murray Barnett and Yannick Ramcke deep dive into the media rights and streaming marketplace for sports. This episode is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry. Are you tired of the same old headaches when it comes to building digital platforms? We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside names like IMG, ATP, Professional Triathletes Organisation and Formula 1,  you can trust that their software delivers. Whether you're looking to kickstart your community and transform the way you communicate with professional players, bring data to life in a second-screen experience, or need a website that monetises fans, We Are Sweet is the digital partner you need. Visit www.wearesweet.co.uk to turn your digital aspirations into tangible success stories. Timeline 01:30 Exploring ESPN Bet and the Convergence of Sport, Media and Betting 02:01 The Challenges of Breaking into the Betting Market 03:41 The Role of ESPN in the Betting Market 11:27 The Future of Betting and Media Convergence 19:56 NFL's Potential Stake in ESPN 23:34 The Implications of NFL's Move for ESPN and the Betting Market 27:46 The Future of Direct-to-Consumer Ambitions for Rights Owners 31:37 Understanding the Bundle and Direct to Consumer Strategy 32:22 The Role of Media in Direct to Consumer Strategy 32:59 The NFL's B2B Ambitions and Direct to Consumer Relationships 33:10 The Unique Circumstances of Each League and Country 33:53 The NFL's Exclusive Deal with Peacock 34:39 The Impact of Exclusive Streaming on Peacock's Success 38:11 The Future of NFL Games on Different Streaming Platforms 45:20 The Potential of DAZN for Ligue 1's Domestic TV Rights 50:44 The Role of Triller TV in the UK and Ireland's AFC Cup Rights Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.