This is the story of when football met the crypto boom.  Spoiler: it took the money, no questions asked.  After that, everything that happened was inevitable. Martin Calladine's new book looks at how some of the most famous clubs in the world  indulged in misleading marketing, grotesque failures of due diligence, unethically monetising fan relations and failed to take responsibility for the damage their new crypto partners did.  As the energy around DeFi picks up again, we ask what the sports business can and should do to avoid a repeat. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.