We caught up with Roger Mitchell while he was in London, to talk about his new book Sports Perfect Storm: An Industry Now Totally Adrift. Roger describes himself as 'a chartered accountant from Glasgow' who at the end of the 1990s 'made his personal passion for sport a profession' when he became CEO of the Scottish Premier League, giving him a seat at the UEFA table. Now he runs his own boutique investment firm Albachiara, from his home on Lake Como.  The venue for the conversation was upstairs at L'Escargot the French restaurant in Greek Street, which is one of the great institutions of Soho. And a big thank you to its new owner Thomas Hitzlsperger.  This week’s podcast is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry. Are you tired of the same old headaches when it comes to building digital platforms? We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside names like IMG, ATP, Professional Triathletes Organisation and Formula 1,  you can trust that their software delivers. Whether you're looking to kickstart your community and transform the way you communicate with professional players, bring data to life in a second-screen experience, or need a website that monetises fans, We Are Sweet is the digital partner you need. Visit www.wearesweet.co.uk to turn your digital aspirations into tangible success stories. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.