This a live podcast recorded at the London HQ of LiveScore, to commemorate the company's 25th anniversary. It's a conversation with Sam Sadi, CEO of LiveScore about our relationship with tech, from colour television to AI.   To mark the occasion, LiveScore has created the Evolution of Fan report which delves into the last quarter-century of football fan culture amidst the dynamic backdrop of technological progress. Download the report from the LiveScore Group website. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner We publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.