This is another in our series where Richard and co-host Laura Weston look at the sports business through the lens of women from within and outside the industry.  Our guest today is Jennifer McClearen, author of a fascinating new book, Fighting Visibility: Sports Media and Female Athletes in the UFC The book raises issues about the role of women in sports marketing, the difference between their visibility and the value they receive in return, we talk about some of the popular tropes of women’s sport and at the reality of life within the UFC’s business model.  If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday.  To join them, sign up via unofficialpartner.com