Ever wondered what a diverse, women-led NFT platform would look like? Alla Koretsky and Marina Romashko, co-founders of HeyLayer, spent many years building successful careers in fashion and business coaching respectively, building an NFT company wasn’t on the cards. At least, that was the case until Gary Riger took the time to personally walk them through the complexities of the space and they realized that not only would they be left behind if they didn’t start participating now, but that if they could harness the same human-centered approach they’d experienced, a lot more people could connect with the potential web3 holds. * I had a beautiful conversation with these two powerhouses about what exactly web3 is, how incredible it is to be a leader in the space, the cost of not participating in this movement now, and the importance of having a healthy mindset when getting started in this space. - Meet Our Guests Alla Koretsky, CEO & Co-founder of HeyLayer: Before joining HeyLayer, Alla spent 15 years working as a buyer in luxury fashion, eCommerce, and subscription business models, bridging the gap between branding, marketing, and product development. Connect with Alla on Twitter: twitter.com/AllaKor1 * Marina Romashko, COO & Co-founder of HeyLayer. Prior to HeyLayer she worked in business coaching and project management for Fortune 500 companies. Marina's focus at HeyLayer is to make sure the team stays focused and delivers. Connect with Marina on Twitter: twitter.com/BIdeaLab - Connect with Vane Twitter: twitter.com/vanesvibes Instagram: instagram.com/vanesvibes YouTube: Unraveling Crypto TikTok: tiktok.com/@vanesvibes