Basma Hameed, Founder and CEO of BASMA Beauty, shares her inspiring journey of creating a beauty brand that focuses on inclusivity and personalization of skincare and makeup. Basma's passion for makeup started at a young age when she discovered its ability to boost her confidence and cover her facial scars. She went on to study color correction and medical aesthetics, eventually developing a technique to customize skin tone colors and implant them into scar tissue. This led her to open clinics in Toronto and Beverly Hills, where she has helped numerous clients with various skin conditions. After years of perfecting her formula, Basma launched Basma Beauty, starting with a range of foundation sticks and later expanding to blushes. Plus she shares her advice to entrepreneurs looking to start their own company and tells us what it takes to scale a brand in the beauty industry? You are going to love this episode and I can’t wait for you to hear it. Now on the #TheKaraGoldinShow. To learn more about Basma Hameed and BASMA Beauty: https://www.instagram.com/basmabeautyofficial/ https://www.tiktok.com/@basmabeautyofficial https://www.linkedin.com/in/basmahameed https://www.instagram.com/justbasmahameed/ https://www.basmabeauty.com/ Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at [email protected] or @KaraGoldin on all networks. Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/527 Learn more about your ad choices. Visit megaphone.fm/adchoices