Introducing Encore Episode: 5 Strategies to Find (and Keep) Your Ideal Customer from This Is Small Business. Follow the show: This Is Small Business Identifying your target market, without a plan, can be a struggle. Just ask Amber Murray, the founder of Fidget Stickers, who’s going to break down the customer journey into 5 simple steps and show you how you can improve it so your customers keep coming back for more. Amber also gives advice on how to find customers for your products in places you wouldn’t expect. After you’ve identified your ideal customer, Darian Kovacs, founder of Jelly Digital Marketing, spills the secrets on how to reach them. Darian tells us what social media platform might work best for you (spoiler: it’s all about trial and error) and breaks down how you can use SEO to get the right people to notice your business.  In this episode you’ll hear: (02:50) Why Amber started Fidget Stickers. (06:05) Amber uses her business as a case study to explain the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy. (10:12) Questions you should ask yourself when you evaluate your customer journey.  (12:54) How to identify your ideal customer BEFORE launching your product. (18:31) Tools that small business owners can use to learn more about their customers.. (20:36) How to figure out what social platform you should be using to reach your ideal customer. (23:48) How to use SEO to be more discoverable. (25:59) Andrea's key takeaways for understanding your customer journey. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].