Dennis Geelen is founder of Zero In, a customer experience and innovation consulting company. Dennis and I discuss his book titled "The Zero In Formula". Host and Producer: Tim Hampton https://www.linkedin.com/in/thetimhampton/ Guest: Dennis Geelen https://www.linkedin.com/in/dennis-geelen-5a95703/ THE ZERO IN FORMULA: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation Learn more: https://www.amazon.ca/dp/B08GYF4FK7/ref=cm_sw_em_r_mt_dp_PATPHY0TT6M0ZCTVMR0T Virtual voice over https://www.nuance.com/ Music Consequences by Nihilore https://youtu.be/BaWaucm-ewc --- Send in a voice message: https://anchor.fm/unusuallywellinformed/message