Summary Dr. Humera Noor discusses her background in academia and industry, emphasizing the importance of making a difference in people's lives. She highlights the need for a balance between academic and practical skills and the value of soft skills in professional success. Dr. Humera also addresses challenges in the education system and the importance of cultural understanding and listening. She shares insights into IO's company structure and hiring process, with a focus on cultural and technical fit. Finally, she explains IO's mission to create a fair internet by balancing user preferences and publisher revenue through ad filtering. The conversation covers topics such as distinguishing between good and bad ads, filtering out intrusive ads, removing friction for privacy-focused products, sustainability and energy saving, finding happiness through serving others, and experiencing discrimination in the workplace. Takeaways Balancing academic and practical skills is crucial for professional success. Soft skills, such as communication and problem-solving, are essential for career growth. The education system should focus on both hard and soft skills to prepare students for the real world. Cultural understanding and effective listening are key to successful collaboration. IO prioritizes cultural fit and attitude over technical skills in hiring. Developing people and nurturing talent is a core value at IO. IO aims to create a fair internet by balancing user preferences and publisher revenue through ad filtering. Distinguishing between good and bad ads involves considering the user's interests and preferences, as well as avoiding intrusive and disruptive ad formats. Filtering out intrusive ads requires a balance between protecting user privacy and delivering relevant advertising content. Removing friction from privacy-focused products involves making the installation and use of the product intuitive and user-friendly. Sustainability can be achieved by reducing energy consumption in digital processes, such as ad filtering. Finding happiness can come from serving others and having a giving mindset. Discrimination in the workplace based on race, gender, or other factors is still prevalent and requires awareness and action to address. PS: Need hiring support for tricky Tech, Sales or Marketing positions? Contact us for a FREE strategy session to see how we can help. Email us at: ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠ OR Visit Out Website ⁠⁠⁠⁠⁠⁠⁠HERE