Exploring Digital Payment Options and Personalized Communication with Customers
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What do Apple Pay, WhatsApp, and Crypto have in common? They are all preferred channels of payment and messaging that customers may prefer to use. Michael Affronti, Senior Vice President and General Manager of Payments and Messaging at Salesforce, shares his perspective on how companies should evolve their options for communication and payments to build better, more personalized relationships with their customers.
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