How does e-commerce completely alter the way alcohol businesses reach consumers? Derek Correia, President of ReserveBar, knows that B2C can widen the horizon for beverage sales across the country and provide curated, personalized experiences for customers. Tune in to hear how ReserveBar is changing the market through partnerships and a vision to optimize how people explore, learn about, and purchase premium wines, champagnes, and spirits.

How do you find white space in your market? And when you do, how should you time your product release? Ken Wegner, President of Jel Sert, and his son Gavin, Senior Brand Manager of subsidiary SLIQ Spirited Ice, share their approach at Jel Sert. They discuss their experience at this nearly 100-year-old family business, and how the company successfully transitioned into the competitive alcoholic beverage industry.

How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise.

How can a company stand out in an overpopulated market? Jasper Falluca, Director of Business Development at Palermo’s Pizza, shares innovation through ecommerce to create a new platform for DTC frozen pizzas. Tune in to learn more about Palermo’s Pizza and its accomplishments in the pizza business by building meaningful connections with customers and using data to create successful products.

How do startups aim to disrupt the current market? Gabe Coyne, CEO of Stix Golf, explains that businesses need to create affordable options in the middle ground between bargain and luxury. Tune in to learn more about Gabe’s process for finding the right channels to showcase quality products for affordable prices.

How should ecommerce brands be thinking about advertising strategy? What will work now and into the future? Alexa Kilroy, Head of Brand at Triple Whale, shares her hot takes based on the data and her industry experience. Tune in to hear her thoughts on the ad platforms that you should pay attention to and the return to some old-school ad strategies.

What is the recipe for exceptional customer experiences? Michael Bair, SVP of Customer Experience at FIGS, thinks the ingredients to create the best experiences is by listening to the customer, speaking the customer’s language, and asking for opinions. Listen in to hear more about Michael’s strategy for building the right team to ensure customer experience success.

What strategies should retail steal from the tech startup world? David Ting, CTO of Zenni Optical, shares his experience moving from tech startups into DTC retail, outlining the big impact his team was able to make in their first two months and the details of how they did it. Tune in to hear his insights on building a best-in-class engineering team, a highly ranked mobile app, and more.

It’s fair to say that Crocs has had its share of highs and lows. People have loved them and hated them, but there is no disputing that the shoes have become ubiquitous whether you like them or not. But what has it been like to be inside the Crocs car on this roller coaster ride and how has the company found ways to win over and over? Feliz Papich, VP of Digital Product and Consumer Experience at Crocs, discusses that and more on this episode.

Meta has gone all-in on the metaverse but how do users and shoppers feel about this virtual future? Martin Gilliard, the Head of Meta Store at Reality Labs at Meta, is helping to make sure that those who step into the metaverse are leaving with a positive experience, and he’s got advice for brands on how to start experimenting and building for more virtual experiences in the future.

How do you learn from your successes and failures to inform future innovation? Mark Edmonson, Chief Marketing Officer at GoGo squeeZ, gets honest and specific about what is going well, what could have gone better, and what he and his team are learning at GoGo squeeZ. Tune in to hear how he is navigating his new role as CMO, his thoughts on building great culture, and more.

There are lots of conflicting views on NFTs and Web3, as well as an onslaught of mixed messaging on the topic from the mainstream media. Avery Akkineni, President of Vayner3, shares her perspective on the NFT market today and how enterprises can navigate the complexities of this new frontier to build brand value.

How do you overcome resistance when launching a company? Caleb Ulffers, Co-Founder and CEO of Haven Athletic, set out to design, manufacture, and sell “organized gym bags” after experiencing frustrations with his own outdated duffel. Tune in to hear how his team persevered to successfully pre-launch their product.

Because technology, platforms, and even customer expectations are changing so quickly, brands require are in need of service and IT consulting firms like SoftServe. SoftServe has more than 450 clients around the world and across industries such as healthcare, manufacturing, software, and more. Adam Gabrault is the President of Strategic Verticals & Industry Solutions, North America and on this episode, he details some of the challenges SoftServe’s clients are facing, and what kinds of...

Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. Tune in to hear her unique perspective on how to win by utilizing technology in retail.

GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to fill us in on how they built the business and a partnership. Enjoy!

David Israel has had an incredible journey to where he is now, serving as the Founder and CEO at GOOD PLANeT Foods. In part one of this special two-part episode of Up Next in Commerce, hear David’s backstory, including a long, drawn-out legal battle and creating a business from behind bars and growing it into a leader in the snack category. And tune in to the next episode to hear more about GOOD PLANeT Foods.

In the ever-evolving world of ecommerce, brands are constantly looking for data and resources to help them carve out a path forward. Salesforce wants to be that font of information for brands, and it’s delivering valuable insights via the Second Edition State of Commerce Report. On this episode, Caila Schwartz, the Director of Industry Insights at Salesforce, digs into some of the report’s findings and provides some tips and predictions for how brands should handle the holiday season.

Finding passionate customers and engaging with them regularly is like the quest for the holy grail for most brands. Soylent has been successful in its efforts, but it hasn’t always been easy. On this episode, Demir Vangelov, the CEO of Soylent, recalls the complete rebranding process the company went through and how it’s evolved since. Enjoy!

Replatforming to increase ROI and the customer experience is often an essential task for an ecommerce business. Rob Johnson, Principal E-Commerce Technical Program Leader at Wyze, describes implementing this change at a business with a long history and a younger company. Also, tune in to learn about how Wyze is integrating software and hardware solutions with its products.

After building brands, teams, and customer bases at companies like Ticketmaster and Saatchi Art, Sean Moriarty was the perfect person to lead Leaf Group as it amassed its portfolio of leading digital brands. On this episode, Sean discusses some of the lessons he’s learned and divulges how he’s helping Leaf Group’s brands experiment in an evolving digital world.

As the CEO of Wine Access, Joe Fisch is constantly trying to solve hard problems… like predicting the weather? On this episode, Joe explains how he and his team have worked to address all kinds of issues, from customer retention to access to exclusive supply, to, yes, forecasting the weather to optimize the supply chain. Enjoy!

Finding the best visual companion to your content is often a tough task. Getty Images has been making it easier for brands and individuals for decades. On this episode, Grant Farhall, Chief Product Officer at Getty Images, dives into the predictive trends that can be found within its search tool, plus he answers questions about how the backend search engine actually works (without giving away too much of the secret sauce of course) and how Getty is prepping for a future that’s going all-in on...

SMS messaging is a valuable channel for brands that know how to use it. Attentive is helping them figure it out. Brian Long, the CEO and co-founder of Attentive, joins this episode to discuss some of the metrics that matter, best practices, and more that brands should know when going down the SMS road.

Is your business operating at its full potential? Pete Gibson, the former CIO of Friendly's and Johnny Rocket’s restaurants has built a reputation going from company to company improving overall functionality and increasing revenue. Learn how he uses technology and team-building strategies to maximize IT output and why his nearly 15-year military background has proven useful in his professional career.