If you want your business to have an identity, a story can be so much more meaningful than a list of values.  In this week's episode, Colleen Stewart discusses the four key phases of a story that you can use to organize your ideas: setting, challenge, solution and outcome. Using these four pieces effectively can help to grab your audience's attention and change their perception of you. Listen as Colleen answers questions from other UpSkillers in order to paint the picture of how to create more memorable stories. Please go to UpSkillCommunity.com to review show notes and join a community of leaders devoted to UpSkilling. Please go to UpSkill Community to review show notes and join a community of leaders devoted to UpSkilling. We are all a work in progress... Register for weekly Live Sessions FREE of cost every Thursday at 7pm EST We are building a community of UpSkillers - learning and growing together. We offer Corporate Training, Coaching and Consulting Services Soft Skills Leadership Skills Inclusive Leadership Skills Book your Free Consultation today! www.upskillcommunity.com