Welcome to part two of our personal and professional branding series on LinkedIn with Donna Serdula, world-renowned LinkedIn expert.  In the previous episode, we started exploring the secrets of LinkedIn, and how it translates into success online. Today, we delve deeper to understand the balance between passive and active engagement on LinkedIn, especially when you're first starting out. We talk about how to advertise your product or service (or yourself) on LinkedIn, without turning it into a sales platform. Donna sheds light on how to find and engage with your target audience, all while maintaining an authentic presence. She shares insights on how to foster meaningful conversations, turn followers into potential customers, and leverage LinkedIn as a potent tool for growth. Donna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique stories on LinkedIn and beyond.  Bringing dynamic brand storytelling to the masses and empowering people to dream big – that’s the ink in her pen. It's her Website LinkedIn-Makeover.com where she and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding. She has authored two editions of LinkedIn Profile Optimization FOR DUMMIES. She's shared her LinkedIn expertise at global conferences, presented keynotes and workshops, and featured on a number of high-profile news outlets. Donna's website: http://www.linkedin-makeover.com/ Donna's Linkedin: https://www.linkedin.com/in/todonna Want to join us LIVE and get your questions answered? Register for UpSkill Live, online every Thursday at 7PM EST. Free to register, limited spots available. More From UpSkill Go to UpSkill Community to review show notes and join a community of leaders devoted to UpSkilling Subscribe to our Linkedin Newsletter for weekly insights Watch the video presentation for this episode on UpSkill's YouTube Channel At UpSkill, we are building a community of UpSkillers, learning and growing together. Please listen, subscribe and share! We offer Corporate Training, Coaching and Consulting Services Soft Skills Leadership Skills Inclusive Leadership Skills Book your Free Consultation today! www.upskillcommunity.com